AL-FIRDAUS
“Live in this world as though you are a stranger or traveler."
Al-firdaus, our apparel brand, embodies a mindset of journeying through life towards the afterlife.
It evokes a sense of peace and comfort, reminding us that everything around us is transient.
THE MISSION: Clothing mirrors the soul, yet mainstream apparel often fails to honor the
histories and backgrounds of many minorities. Al-firdaus endeavors to infuse the essence
of the Middle East into contemporary fashion, offering a platform for authentic self-expression.
THE METHOD: In crafting this brand, I drew inspiration from the heart of the Middle East—the earthy hues
reminiscent of arched doorways, desert dunes, and camel humps. The monochromatic palette of browns
sets the stage for vibrant pops of green to emerge boldly.