SOUR ORANGES
“Live in this world as though you are a stranger or traveler."
Al-firdaus, our apparel brand, embodies a mindset of journeying through life towards the afterlife.
It evokes a sense of peace and comfort, reminding us that everything around us is transient.
THE MISSION: Clothing mirrors the soul, yet mainstream apparel often fails to honor the
histories and backgrounds of many minorities. Al-firdaus endeavors to infuse the essence
of the Middle East into contemporary fashion, offering a platform for authentic self-expression.