Welch’s
Reimagining Welch's prune juice for a modern market and targeting
younger, health-conscious consumers. Refreshing its image expands its appeal
and reach to a wider demographic of individuals who appreciate natural living.
THE MISSION: As awareness grows about the presence of processed ingredients in our food,
there's a shift towards healthier choices. While Welch's has long been recognized as a beneficial drink, it's often linked with
older generations. My objective was to rejuvenate its image and introduce it to the younger demographic through a strategic rebranding effort.
THE METHOD: Infusing Welch's brand with soft edges and vibrant adaptable colors,
along with user-friendly can designs, resonates visually with the current generation.
The objective is to transform something as simple as a drink into an embodiment of fashion expression.